The Wrong Department an international strategic design studio, with offices in London and New York, founded by an award-winning social scientist Koray Caliskan, and an award-winning designer, Matt Wade.

Their studio developed DARN Approach, an advanced prototyping methodology for Strategic Design, to help organizations address 21st Century problems or concerns.

Their model challenges current approaches to problem solving and problem finding. Drawing on an evidence-based data driven platform, and blending conventional strategic design with speculative interventions, DARN creates new opportunities for organizations to adapt and innovate as they navigate uncertain times.

Koray Caliskan
New York City

Koray Caliskan is Associate Professor of Strategic Design and Management at Parsons School of Design.

He received his Ph.D. with distinction from NYU.

His first book, Market Threads proposed a new way of making sense of global markets (Princeton UP). His second book, Data Money, describes how cryptocurrecies, blockchains and their global communities work (coming out from Columbia UP), and became a winner of the Scientific Breakthrough of the Year Award in Social Sciences and Humanities by the Falling Walls Foundation in 2021.

He has founded award-winning institutions and worked in fixing complex organizational problems.

Matt Wade

Matt Wade is a designer Living and working in London.

Prior to The Wrong Department, he was a Director at Google Creative Lab, Global Principal of Experimental Design at Moving Brands, and co-founder of Kin, an award winning research and design studio in London.

His work has been awarded numerous times, including a D&AD Yellow Pencil and NASA Software of the Year, and featured in many exhibitions and showcases, notably Designs of the Year at the Design Museum and Time Magazine’s Top Ten of Everything.

He has led projects for Google, Apple, Microsoft, Nike, NASA Jet Propulsion Lab and the United Nations.

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